SGC
SGC Tech AI · Employee Operating System
Interactive Career Journey
Learn → Apply → Perform → Certify → Lead → Promote
+ Expand all assessments
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Read bottom-to-top: you start at the foundation and climb upward. Click any role to reveal its trigger, assessment timing, targets & timeline. Targets are market-validated for UAE mid-market.
▲ Highest leadership (L7) · climb upward · entry at the base
REVENUE BUILDERSALES TRACK
L7▾
7
VP Sales
AED 15M+ org revenueTriggerAED 15M+ org revenue · board review
AssessedAnnual (Q4 Advancement Panel)
Timeframe5+ years
CertifyExecutive LeadershipBoard PresentationMarket Strategy
L6▾
6
Sales Director
AED 5M+ team rev · 3–4 AEsTriggerAED 5M+ team revenue, manages 3–4 AEs
AssessedAnnual (Q4 Advancement Panel)
Timeframe3–5 years
CertifySales LeadershipForecastingCoaching
L5▾
5
Enterprise AE
AED 4M+ · strategic accountsTriggerAED 2.5M+ annual + mentor 1 SDR → grow to AED 4M+
AssessedBi-Annual
Timeframe2–3 years
CertifyStrategic SellingC-Suite EngagementDeal Architecture
L4▾
4
Senior AE
AED 2.5M+/yr · ~30 dealsTriggerAED 2.5M+ annual + actively mentor 1 SDR
AssessedBi-Annual
Timeframe18–24 months
CertifyEnterprise SellingExec CommunicationROI Design
L3▾
3
Account Executive
AED 1M+/yr · ~12 dealsTriggerAED 1M+ annual for 2 consecutive quarters (~12 deals @ AED 81.6k)
AssessedQuarterly
TimeframePromoted from SDR after 12–18 months
CertifySolution SellingNegotiation Fundamentals
SOLUTION BUILDERDELIVERY TRACK · future
L7▾
7
Head of Delivery
Org-wide deliveryTriggerOrg-wide delivery impact
AssessedAnnual (Q4 Advancement Panel)
NoteTrack opens when the team scales
CertifyExecutive LeadershipStrategic PlanningOrg Design
L6▾
6
Practice Manager
Team · 95% satisfactionTriggerLead team · 95% client satisfaction
AssessedBi-Annual
CertifyProject ManagementTeam LeadershipP&L
L5▾
5
Solution Architect
Enterprise designsTriggerLead 2+ enterprise solution designs
AssessedBi-Annual
CertifyArchitecture DesignIntegrationSecurity & Compliance
L4▾
4
Senior Consultant
NPS 8+ · zero escalationsTriggerNPS 8+, zero escalations · mentor 1 specialist
AssessedQuarterly
CertifyAdvanced ConfigTroubleshootingClient Training
L3▾
3
Impl. Specialist
On-time deploymentsTrigger2 quarters at target delivery
AssessedQuarterly
CertifyProduct CertificationDeployment MethodOnboarding
DEMAND BUILDERMARKETING TRACK · future
L7▾
7
VP Marketing
Org pipeline ownershipTriggerBoard-level demand ownership
AssessedAnnual (Q4 Advancement Panel)
NoteTrack opens when the team scales
CertifyExecutive LeadershipMarket StrategyBoard Comms
L6▾
6
Head of Marketing
Brand & pipeline growthTriggerDemonstrated brand growth
AssessedBi-Annual
CertifyMarketing StrategyTeam BuildingCross-Functional
L5▾
5
Demand Gen Manager
Revenue attributionTriggerProven revenue attribution
AssessedBi-Annual
CertifyDemand GenMarketing AutomationBudgeting
L4▾
4
Growth Manager
20%+ QoQ growthTriggerGrowth 20%+ QoQ
AssessedQuarterly
CertifyGrowth HackingAttributionA/B Testing
L3▾
3
Marketing Specialist
MQL generationTriggerMQL 90%+ of target
AssessedQuarterly
CertifyContent MarketingSEOSocial Strategy
▾ The Foundation — where everyone begins (click to view triggers & assessment)
1
L1 · INTERN CES
▾
Client Engagement Specialist
10-day trial · activity-onlyTriggerPass 10-day trial: 50 calls/day · 10 conversations/day · 2 discovery calls/day · 100% CRM + Founder signoff
AssessedEnd of 10-day trial (Founder review)
MoneyNo revenue/pipeline quota — trial role, measured on activity only
Climb in10 days → onboard as SDR if successful
2
L2 · SDR
▾
Sales Development Rep
5 SQLs · 3 meetings · AED 250k pipeline/moTrigger80%+ of target for 2 consecutive quarters (avg 4+ SQLs/mo) → AE (L3)
TargetsTarget: 5 SQLs · 3 meetings · AED 250k pipeline/mo · Daily: 40 calls · 15 LI · 15 email
MoneySources ≈ AED 80k closed rev/mo · commission AED 1.4k–4.3k/deal (pipeline, not booked quota)
AssessedQuarterly
Climb in12–18 months → then Specialization Gate
Specialization GateChoose your path ↑
When Promotions Are Decided
Q1 – Q2
Perform & certify · build the evidence
Q3 · Jul–Sep
Promotion Readiness Review · scorecard & career path
Q4
Advancement Panel · promotions formally decided
Anytime
Mid-year fast-track for those exceeding all criteria
Entry / Core
Specialization Gate
Revenue (Sales)
Solution (Delivery)
Demand (Marketing)
SGC Tech AI · Interactive Career Journey — Market-validated for UAE mid-market · Weighted deal AED 81,650 (Year 1) · Funnel: ~15% connect · ~30% SQL · ~25–30% close · Scorecard: KPI 40% · Skill Cert 20% · Leadership 20% · CRM 10% · Values 10%
SGC
SGC Tech AI · Employee Operating System
Interactive Career Journey
Learn → Apply → Perform → Certify → Lead → Promote
+ Expand all assessments
- Collapse all
Read bottom-to-top: you start at the foundation and climb upward. Click any role to reveal its trigger, assessment timing, targets & timeline. Targets are market-validated for UAE mid-market.
▲ Highest leadership (L7) · climb upward · entry at the base
REVENUE BUILDERSALES TRACK
L7▾
7
VP Sales
AED 15M+ org revenueTriggerAED 15M+ org revenue · board review
AssessedAnnual (Q4 Advancement Panel)
Timeframe5+ years
CertifyExecutive LeadershipBoard PresentationMarket Strategy
L6▾
6
Sales Director
AED 5M+ team rev · 3–4 AEsTriggerAED 5M+ team revenue, manages 3–4 AEs
AssessedAnnual (Q4 Advancement Panel)
Timeframe3–5 years
CertifySales LeadershipForecastingCoaching
L5▾
5
Enterprise AE
AED 4M+ · strategic accountsTriggerAED 2.5M+ annual + mentor 1 SDR → grow to AED 4M+
AssessedBi-Annual
Timeframe2–3 years
CertifyStrategic SellingC-Suite EngagementDeal Architecture
L4▾
4
Senior AE
AED 2.5M+/yr · ~30 dealsTriggerAED 2.5M+ annual + actively mentor 1 SDR
AssessedBi-Annual
Timeframe18–24 months
CertifyEnterprise SellingExec CommunicationROI Design
L3▾
3
Account Executive
AED 1M+/yr · ~12 dealsTriggerAED 1M+ annual for 2 consecutive quarters (~12 deals @ AED 81.6k)
AssessedQuarterly
TimeframePromoted from SDR after 12–18 months
CertifySolution SellingNegotiation Fundamentals
SOLUTION BUILDERDELIVERY TRACK · future
L7▾
7
Head of Delivery
Org-wide deliveryTriggerOrg-wide delivery impact
AssessedAnnual (Q4 Advancement Panel)
NoteTrack opens when the team scales
CertifyExecutive LeadershipStrategic PlanningOrg Design
L6▾
6
Practice Manager
Team · 95% satisfactionTriggerLead team · 95% client satisfaction
AssessedBi-Annual
CertifyProject ManagementTeam LeadershipP&L
L5▾
5
Solution Architect
Enterprise designsTriggerLead 2+ enterprise solution designs
AssessedBi-Annual
CertifyArchitecture DesignIntegrationSecurity & Compliance
L4▾
4
Senior Consultant
NPS 8+ · zero escalationsTriggerNPS 8+, zero escalations · mentor 1 specialist
AssessedQuarterly
CertifyAdvanced ConfigTroubleshootingClient Training
L3▾
3
Impl. Specialist
On-time deploymentsTrigger2 quarters at target delivery
AssessedQuarterly
CertifyProduct CertificationDeployment MethodOnboarding
DEMAND BUILDERMARKETING TRACK · future
L7▾
7
VP Marketing
Org pipeline ownershipTriggerBoard-level demand ownership
AssessedAnnual (Q4 Advancement Panel)
NoteTrack opens when the team scales
CertifyExecutive LeadershipMarket StrategyBoard Comms
L6▾
6
Head of Marketing
Brand & pipeline growthTriggerDemonstrated brand growth
AssessedBi-Annual
CertifyMarketing StrategyTeam BuildingCross-Functional
L5▾
5
Demand Gen Manager
Revenue attributionTriggerProven revenue attribution
AssessedBi-Annual
CertifyDemand GenMarketing AutomationBudgeting
L4▾
4
Growth Manager
20%+ QoQ growthTriggerGrowth 20%+ QoQ
AssessedQuarterly
CertifyGrowth HackingAttributionA/B Testing
L3▾
3
Marketing Specialist
MQL generationTriggerMQL 90%+ of target
AssessedQuarterly
CertifyContent MarketingSEOSocial Strategy
▾ The Foundation — where everyone begins (click to view triggers & assessment)
1
L1 · INTERN CES
▾
Client Engagement Specialist
10-day trial · activity-onlyTriggerPass 10-day trial: 50 calls/day · 10 conversations/day · 2 discovery calls/day · 100% CRM + Founder signoff
AssessedEnd of 10-day trial (Founder review)
MoneyNo revenue/pipeline quota — trial role, measured on activity only
Climb in10 days → onboard as SDR if successful
2
L2 · SDR
▾
Sales Development Rep
5 SQLs · 3 meetings · AED 250k pipeline/moTrigger80%+ of target for 2 consecutive quarters (avg 4+ SQLs/mo) → AE (L3)
TargetsTarget: 5 SQLs · 3 meetings · AED 250k pipeline/mo · Daily: 40 calls · 15 LI · 15 email
MoneySources ≈ AED 80k closed rev/mo · commission AED 1.4k–4.3k/deal (pipeline, not booked quota)
AssessedQuarterly
Climb in12–18 months → then Specialization Gate
Specialization GateChoose your path ↑
When Promotions Are Decided
Q1 – Q2
Perform & certify · build the evidence
Q3 · Jul–Sep
Promotion Readiness Review · scorecard & career path
Q4
Advancement Panel · promotions formally decided
Anytime
Mid-year fast-track for those exceeding all criteria
Entry / Core
Specialization Gate
Revenue (Sales)
Solution (Delivery)
Demand (Marketing)
SGC Tech AI · Interactive Career Journey — Market-validated for UAE mid-market · Weighted deal AED 81,650 (Year 1) · Funnel: ~15% connect · ~30% SQL · ~25–30% close · Scorecard: KPI 40% · Skill Cert 20% · Leadership 20% · CRM 10% · Values 10%