Business Scripts
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Cold Call Scripts by Trigger
Business Scripts · Sales Script
Cold Call Scripts by Trigger
One skeleton, three openers. Pick the script that matches why you're calling today.
| Trigger | When to use |
|---|---|
| E-Invoicing Phase 2 (Q4 2026) | Highest conversion. Government-mandated, time-sensitive. Use Script A. |
| Operational chaos | Growth-stage firms on Excel + Zoho + legacy. Use Script B. |
| Corporate tax readiness | First-time CT filers with no proper general ledger. Use Script C. |
Script A — E-Invoicing Compliance Call
You: "Hi [Name], this is [Rep] from SGC TECH AI in Dubai. I'm calling because we're helping companies get their invoicing systems ready before the FTA's Phase 2 deadline in Q4. Quick question — are you already working on your ASN and e-invoicing compliance stack, or is that still on the to-do list?"
If "we already have an accounting system": "Great — which one are you on? A lot of firms find their current system handles basic invoicing but can't generate FTA-compliant XML or PINT formats. We retrofit Odoo for exactly this — it's FTA-ready out of the box. Have you tested your system against the Phase 2 requirements yet?"
If "send me info": "I can absolutely send that — but the reason I'm calling instead of emailing is that every company's setup is different. Would you have 15 minutes this week for a free Operational Health Diagnostic? No commitment — we map your invoicing workflow against the FTA requirements and show you exactly where the gaps are. If there are none, we tell you that too."
Before you go: "One last thing — do you handle invoicing in-house, or do you have an external accountant?" (External accountant = needs coordination time = sell sooner.)
If "we already have an accounting system": "Great — which one are you on? A lot of firms find their current system handles basic invoicing but can't generate FTA-compliant XML or PINT formats. We retrofit Odoo for exactly this — it's FTA-ready out of the box. Have you tested your system against the Phase 2 requirements yet?"
If "send me info": "I can absolutely send that — but the reason I'm calling instead of emailing is that every company's setup is different. Would you have 15 minutes this week for a free Operational Health Diagnostic? No commitment — we map your invoicing workflow against the FTA requirements and show you exactly where the gaps are. If there are none, we tell you that too."
Before you go: "One last thing — do you handle invoicing in-house, or do you have an external accountant?" (External accountant = needs coordination time = sell sooner.)
Script B — Operational Chaos Call
You: "Hi [Name], [Rep] from SGC TECH AI. I spoke with [similar company] last month and they described exactly the problem I keep hearing from growing Dubai firms — the ops team runs three different systems and still relies on Excel for reconciliation. Is that familiar?"
If "yeah, it's a mess": "It's the most common thing we see at your stage. The good news is the fix doesn't take months — we consolidate the whole stack into Odoo in 4–10 weeks, fixed-price. What's your biggest bottleneck right now: invoicing, inventory, or reporting?"
Then: "That's exactly where we'd start. Let me show you how we'd solve just that one piece — I can do it in a 15-minute screen share this week. If it makes sense, we map the rest. If not, you've got a clear answer. Fair?" (Start small — they won't buy "full ERP" on a cold call, but they will commit to one bottleneck.)
If "yeah, it's a mess": "It's the most common thing we see at your stage. The good news is the fix doesn't take months — we consolidate the whole stack into Odoo in 4–10 weeks, fixed-price. What's your biggest bottleneck right now: invoicing, inventory, or reporting?"
Then: "That's exactly where we'd start. Let me show you how we'd solve just that one piece — I can do it in a 15-minute screen share this week. If it makes sense, we map the rest. If not, you've got a clear answer. Fair?" (Start small — they won't buy "full ERP" on a cold call, but they will commit to one bottleneck.)
Script C — Corporate Tax Readiness Call
You: "Hi [Name], [Rep] from SGC TECH AI. I'm calling companies that filed Corporate Tax for the first time this year — a lot of them told us their general ledger wasn't really ready for the disclosure requirements. How did your first filing go?"
If "it was painful, we pulled data from three places": "That's exactly what we're hearing. The firms that spent weeks manually reconciling are now worried about what happens if the FTA audits those first-year filings. We've been helping companies get a proper GL in place within 6 weeks. Would you be open to a quick diagnostic to see where your books stand against the FTA's record-keeping requirements?"
If "it was painful, we pulled data from three places": "That's exactly what we're hearing. The firms that spent weeks manually reconciling are now worried about what happens if the FTA audits those first-year filings. We've been helping companies get a proper GL in place within 6 weeks. Would you be open to a quick diagnostic to see where your books stand against the FTA's record-keeping requirements?"
Rule of thumb: Script A first (deadline-driven). Script B for growth-stage targets. Script C only for first-time CT filers with no GL. If you don't know the trigger, use the Compliance Trigger Opener from the Opener slide.
Three ready-to-use cold call scripts matched to the trigger that earned the call: E-Invoicing Compliance (A), Operational Chaos (B), Corporate Tax Readiness (C).
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