Business Scripts
Completed
Research Full Script
Business Scripts · Phase 0
The Pre-Call Research Script
Find the pain before you dial. 3–5 minutes per lead turns a cold call into a relevant conversation.
The 3-Minute Research Routine
- Minute 1 — Company + LinkedIn. Note company size, location, services, and any open job postings (hiring reveals growing pain).
- Minute 2 — Property Finder / Bayut. Count their active listings, price range, areas they dominate.
- Minute 3 — Google Reviews. Find one negative review and note the EXACT complaint. This is gold.
Result: three specific talking points for a 30-second value statement that proves you did your homework.
Where to Find Real Estate Intelligence (UAE)
| Source | What It Gives You |
|---|---|
| Company website | Agents, services, areas, age, team size |
| LinkedIn company page | Employee count, growth, job postings, titles |
| Property Finder / Bayut | Listings, volume, price range, dominant areas |
| RERA / DLD | License status, registration number, years licensed |
| Google News | Expansions, awards, leadership changes |
| Google Reviews | Client complaints — slow payments, poor communication |
Pain Indicators to Hunt For
| Signal | What It Means |
|---|---|
| Hiring finance/ops roles | Current systems can't scale — need help now |
| Reviews mention slow payments / disorganised | Operational chaos, manual back office |
| No ERP / Odoo reference | Running on Excel or legacy spreadsheets |
| 5+ agents, no CRM mention | Commission tracking is manual and error-prone |
| Recent funding or expansion | Systems are stretched by growth |
| No pain visible | Lead with a trend they can't ignore (e.g. FTA Phase 2 e-invoicing) |
Real Example: Research → Call
3 minutes of research: Al Falasi Real Estate — 12 agents, sales + rental + management; 47 Bayut listings in Deira, AED 800K–3.5M; a review: "They took 3 weeks to process my rental cheque."
"Omar, we work with growing brokerages across Dubai that have outgrown their manual systems. I was looking at your Bayut listings — 47 properties across Deira — and noticed something. One of your clients mentioned in a review that cheque processing took 3 weeks. That's a sign manual back-office processes are starting to choke your growth. We fix that — usually in 4–8 weeks, fixed price. I know this is a cold call — I'd love 15 minutes next week to show you how. Would Tuesday or Wednesday work?"
You named their specific situation in 30 seconds, referenced something real, and delivered value before asking for anything.
How this reflects our values: we prepare, we're honest, and we add value before we ask for anything.
Full research script template with detailed talking points, sequencing, and preparation workflow for sales calls and prospect meetings.
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