Business Scripts

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Pipeline & Follow-Up Rules

Business Scripts · Sales Ops

Volume, cadence and conversion targets — the operating rules that make the scripts convert.

Cold call → diagnostic booked = win. You do not need to close on the call.
Same-day calendar link — send within 60 seconds of them agreeing.
If no answer: Day 1 voicemail + LinkedIn, Day 3 email, Day 7 WhatsApp, Day 14 breakup email.
Target: 60 calls/day per SDR → 5 diagnostic calls booked / week minimum.
Diagnostic → proposal: 70% conversion minimum. If below 50%, the diagnostic call is not qualifying hard enough.

Objection	Response
"Send me an email"	"I will — but a 3-minute call now saves 30 minutes of back-and-forth emails. Got 3 minutes?"
"We already have Odoo"	"Which version, and how many modules are actually live? If you're below v17 or only using accounting, you have upgrade gaps."
"We're fine with our current system"	"Most companies that said that last year got a VAT audit notice and had to scramble. The diagnostic is free — let's find out if you're actually fine."
"No budget"	"Understood. The diagnostic is zero-cost — you'll know exactly what the gap is. If it's small, ignore it. If it's big, plan for it on your timeline."
"Not interested"	"Fair enough. Could I ask — are you already compliant with Phase 2 e-invoicing, or is that something you're still looking at down the line?" (Re-enters through the compliance door.)

Prospect type	Best opener
Real estate brokerage (core ICP)	"Most brokerages we talk to are running commission tracking on Excel and worrying about FTA compliance. Sound familiar?"
Manufacturing / trading	"Every Dubai trading firm we meet is scrambling to get inventory tracking right before the e-invoicing deadline."
Professional services	"Your billing model is project-based — most firms like yours find standard packages don't handle retainer + hourly billing well."
New CFO / Ops Director	"Congratulations on the new role. I help newly promoted ops leaders get a 90-day win by fixing their reporting systems."

How this reflects our values: we deliver value first, we're honest under pressure, and we only promise what we can prove.

SDR velocity rules, call cadence, conversion targets, objection handling responses, and the best opener by prospect type.